Rudi strives to create jewellery that significantly enhances the wearer. He prefers softer shapes over angular lines in his pieces as he feels that curves are more consistent with the human body than corners. According to Rudi, "the body is not angular, why should jewellery be?" Rudi takes great pride in his unique and innovative designs for engagement and wedding bands. He considers his handmade rings to be imbued with an inner strength and substance that reflects the significance of the marital relationship.

Though he has won awards and has been featured multiple times in Canadian Jeweller Magazine and other publications of note, Rudi Peet is far from elitist. He relishes creating works for a wide audience. His philosophy is that while it is certainly rewarding to create award-winning pieces, making affordable jewellery also has distinct benefits as more people can enjoy his design work. Notwithstanding a well-established artistic reputation, Rudi prefers the term "craftsmanship" to describe the application of his uncommon skills in turning precious metal and gems into wearable art. more... See more text