When consumers perceive one builder's offerings to be ''about'' the same as the next, they automatically shop for the best deal they can find. Why would they pay a premium price if they perceive your product to be about the same as everywhere else they visit? Look at all of the different incentives now being offered and you'll realize this is true. The solution is simple.We are a customer relationship marketing firm that understands the complexity of the homebuilding experience through our years of experience working for and with leading homebuilders. Become a CustomerCertified Builder. The team at CustomerInsightTM is very excited to announce a program designed exclusively for new home builders. We know from receiving customer satisfaction survey data from across the country, that there are builders who are leaders in the industry, who consistently provide exceptional experiences. more... See more text