Somewhere between scribbling your idea on a piece of cocktail napkin and actually starting a business, there's a process you need to carry out that essentially determines either your success or failure in business. Oftentimes would-be entrepreneurs get so excited about their 'epiphanies' – the moment when they imagine the possibilities of a given idea – that they forget to find out whether that idea is viable. – Karen E. Spaeder. Clouden Consulting takes a quantitative and qualitative research approach to systematically gather and interpret your target market information by using a combination of statistical and analytical methods, models, and techniques. more... See more text