Over the past four decades, Charm Diamond has grown to be the largest Canadian owned & operated independent jeweler; building the business on quality, trust & experience in helping Canadians celebrate the most important moments of their lives – love, marriage, anniversaries & other milestones. Charm’s success story was a labor of love. In 1972, founder Richard Calder sold his car & house to finance the first Charm store in Halifax. With a mission to, ‘Win the Customer for Life’, Calder quickly grew the business by focusing on quality product & unmatched customer service. Soon, his wife Sharon would join the business and together they would grow the business to over 70 stores nationwide. Benefit from Lifetime Warranties on diamond products. See their extensive inventory of Canadian Diamonds Charm’s, Glacier Fire Signature collection is mined, cut & polished in Canada. Each Glacier Fire Canadian diamond has a Certificate of Origin so owners can trace the history of their diamond.From your wedding and anniversary, to ‘I love you’ and just because - when it comes to diamonds, we’ll take just about any occasion to celebrate.
Our love of diamonds goes beyond their breathtaking sparkle. Though beautiful, diamonds symbolize something greater – a moment in time and a reflection of love, friendship and celebration.
No longer reserved for the classic wedding band, diamond rings have proven worthy of a special place on any finger.more...See more text
Products, as always, are beautifully displayed. Service, however, could do with some polishing up.
I went to Charm jewellers on Friday the 6th of December and I was greeted with the standard, "Hello, welcome to Charm Jewellers. Can I help you find anything?" I said I was just browsing, and did so for five or ten minutes until a piece of jewellery caught my eye. Then it all went downhill,
The sales lady was not helpful at all in finding pieces to my liking, and consistently made comments such as "Well, this is exactly like the last one you tried on. What's wrong with it/why don't you like this one?" and she even said, "Well, price really shouldn't matter on a piece like this. After all, you can wear it for the rest of your life." She was very insensitive to my preferences and often ignored them entirely. At one point, she even stopped helping me and turned around to talk to one of her co-workers about a sample she had gotten from another store in the mall! I was very interested in one item, and managed to weasel the product number and price out of the saleslady before she went back to talking with her co-worker. Needless to say, I was NOT impressed at all and walked out soon after.Very unprofessional, which is surprising as this lady was older, in her fifties or so. Needless to say, I will not be returning to buy the item I was interested in. I threw the card out as I left the mall.
